PLATINUM GmbH & Co. KG was founded in 2004 in Bodenheim, near Mainz, to give animals food and care that suit their nature. The philosophy: back to basic needs. Dogs need food based on their ancestors' prey: fresh meat and quality ingredients that the body digests quickly and well.

Many team members have kept dogs for years and share that experience. Neither PLATINUM nor third parties test on animals; PLATINUM is listed by PETA Germany.